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Alcohol in society
The use and misuse of our products is our most important and material social issue. Responsible drinking can be part of balanced and healthy lifestyle for those who choose to drink: we and others have built successful businesses on it, creating wealth and providing livelihoods as we do so. However, the misuse of alcohol can cause serious problems for individuals, communities and society.
We believe that responsibility for understanding and tackling the impacts of alcohol misuse is shared by a wide range of stakeholders. As producers and marketers we accept our share of that responsibility, often taking the lead in driving initiatives and debate. But a general shift in public attitudes will only come about through collective action. In this section we set out our principles and practice in promoting a more positive role for alcohol in society.
We are committed to marketing our brands responsibly only to adults and giving consumers clear information about our products.
We run programmes in our top 40 markets to address such issues as drink driving, underage drinking and overconsumption.
We promote effective and targeted alcohol policies and foster balanced debate and stakeholder dialogue at global, regional and country level.
DRINKiQ.com was featured on the helmets and race suits of Lewis Hamilton and Jenson Button...
Diageo has always been at the forefront of campaigns for responsible drinking.
Diageo believes that we work best when we work together. Responsible use of alcohol is a hot-button issue in Mexico.
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