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We have an established structure for responding rapidly to disasters affecting communities in our markets. We also work with local professional organisations to anticipate events and co-ordinate disaster relief effectively.
We aim to respond rapidly to disasters affecting communities in our markets and better engage our employees in our efforts through improved fundraising tools. Where possible, we build on the work of our existing programmes in affected regions, otherwise we respond with emergency relief efforts.
This year was a particularly harrowing one, with major disasters affecting many of the regions in which we have operations.
We contribute to disaster relief efforts through this fund run by the Diageo Foundation. This year, to make it easier for employees to contribute, we set up a temporary microsite within our Giving for Good site. The Foundation matched funds donated by employees towards the floods in Brazil and Australia. The Diageo Foundation also provided funding for emergency relief to specialist NGOs, such as the Japanese Red Cross. The Foundation also supports longer-term rehabilitation projects such as refitting a rescue boat in Australia to provide protection for the future.
At the beginning of 2011 the Queensland area of Australia was hit by the worst floods for a generation...
© Diageo plc 2011