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Employee-led activities

Employees throughout our business lead and engage in a wide range of activities in our communities. We aim to facilitate their impact on local communities through employee involvement and investment programmes.

Our approach

We encourage our local markets to engage our employees in the most appropriate way to support the local community. These include community challenges, fundraising, and providing support to regional programmes, such as participating in entrepreneur selection panels in Ireland and running training sessions for Learning for Life students. Strategic advice and guidance is available to support their activity.

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Giving for Good

The Giving for Good programme is a web-based campaign that has been set up in collaboration with the Diageo Foundation so that each year employees can directly support a carefully-researched, sustainable community project in one of Diageo’s developing markets. The website also provides advice and support for employees’ fundraising activities. Giving for Good enables us to engage employees who are dispersed geographically but want to feel part of an employee-led community programme. Each year it focuses on a different community project. This year Diageo employees raised enough money to donate 3,500 water filter kits to schools and health clinics in Ghana.

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Highlights of the year

Every day, everywhere, Diageo employees engage in voluntary work, fundraising and other ways of giving back to their communities. Here are just some among innumerable examples of their efforts.

  • Starlight Children's Foundation fundraising in Australia: a team of Diageo Australia employees took part in a gruelling marathon to raise funds for this charity for seriously ill children.
  • Supporting sustainable local farming in China: through funding to a local charity, Diageo China is supporting training for farmers in the Dianshan Lake area on organic farming and water preservation. Employees have visited and worked on the farms as well, both learning themselves about sustainable farming and lending a hand with a hard day's work of loosening soil and sowing seeds.
  • Painting a primary school in Nigeria : employees in Guinness Nigeria helped paint a block of classrooms at a primary school opposite their headquarters in Lagos, as part of their local volunteering scheme, Friends of the Community.
  • Fundraising incentive to work safely in Ireland: Diageo Bailey’s Global Supply has donated €13,000 to a range of national and local charities in Ireland, generated by special incentive schemes that reward safe working. For every month that is ‘lost-time accident free’ at the Nangor Road facility, the company donates €1,000 to charities chosen by employees.
  • Do-Be skills training for young people in Scotland: in a unique collaboration with a charity (Do-Be) and a small business (Fairbridge), Diageo is supporting a new learning programme designed to help young people develop fundamental skills such as IT, literacy and numeracy in three of Scotland’s major cities. The programme makes use of fun learning tools such as Wii technology to engage young people who may not have had access to this type of learning.
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