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Our customers and consumers
Sustainability issues are far higher on the agenda today than they have ever been for customers, shoppers and consumers. Because we interact with them mainly through our brands, we use our brands to promote awareness of social and environmental issues in support of our purpose: ‘celebrating life, every day, everywhere’.
A note on definitions: for Diageo, our customers are the retail and hospitality groups through which we sell our products. Shoppers buy our products, especially in stores, and consumers are the individuals who ultimately drink our products.
How we use our brands to engage with consumers on the sustainability issues they care about.
Our customers are raising the bar in sustainability. How are we responding?
How we work to ensure the highest product quality for our consumers.
Glass is indeed good when it's recovered and recycled; not so good when it's discarded...
Diageo is the world’s leading supplier of alcoholic drinks, but we also aim to be the world’s leading...
Hostesses encouraged clients to sign the ‘I don’t drink and drive’ declaration
As well as being one of our wider stakeholders, some government bodies are also customers of Diageo...
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