Overview

Performance summary

We have a number of performance targets in our impact areas. These will continue to be refined to represent management of our most material sustainability and responsibility impacts.

Alcohol in society

Target by 2011	This year’s performance 2010 - 2011	Achievement
Where technically possible, all regional units and brands teams use Diageo’s online approval for marketing activities, SmartApprove	SmartApprove is fully embedded throughout the business where technically feasible. For more information click here.	Achieved
Implement an online learning tool for a refreshed digital code of practice	Online training tool developed and distributed to marketing staff and agency partners. For more information click here.	Achieved
Target by 2013	2010 - 2011	2010 – 2011
Ensure that Diageo marketing is 100% compliant with the Diageo Marketing Code (DMC)	Approximately 0.1% of marketing activity globally breached the DMC. For more information click here.	In progress
Responsible drinking reminders (RDRs) are included in 100% of above-the-line advertising material	Included in approximately 99.9% of our globally approved above-the-line advertising. For more information click here.	In progress
DRINKiQ.com is included on all renovated and new brand labels	In process of developing a comprehensive compliance report. For more information click here.	In progress
Responsible drinking initiatives are in place in our top 40 markets (by value)	Programmes are in place in 39 of our top 40 markets. For more information click here.	In progress
Effective industry self-regulatory or co-regulatory codes in place in our top 40 markets (by value)	Programmes are in place in 34 of our top 40 markets. For more information click here.	In progress

Water

Target by 2015	This year’s performance 2010 - 2011	Cumulative performance 2007 – 2011	Achievement
Improve water efficiency by 30%	Improvement of 3.0%. For more information click here.	Improvement of 15.8%	In progress
Reduce water wasted at water-stressed sites by 50%	Reduction of 5.6%. For more information click here.	Reduction of 9.0%	In progress
Reduce the polluting power of wastewater by 60%, measured in biological oxygen demand (BOD)	Increase of 31.3%. For more information click here.	Increase of 25.6%	Off track
Improve access to safe drinking water for 8 million people in Africa	Approximately 1 million people benefited. For more information click here.	Approximately 5 million people benefited	In progress

Environment

Target by 2015	This year’s performance 2010 - 2011	Cumulative performance 2007 – 2011	Achievement
Reduce carbon dioxide emissions by 50%	Reduction of 7.1%. For more information click here.	Reduction of 13.9%	In progress
Eliminate waste to landfill	Increase of 91.4%.For more information click here.	Reduction of 44.7%	In progress
by 2015	2009 - 2011		Achievement
Reduce: average packaging weight by 10%¹	Reduction of 3.3%. For more information click here.		In progress
Reuse: increase average recycled content across all packaging to 42%¹	No change, at 35.0%. For more information click here.		In progress
Reuse/recycle: make all packaging 100% recyclable or reusable¹	Increased by 0.3% to 98.0% recyclable or reusable. For more information click here.		In progress

Community

Target by 2011	This year’s performance 2010 - 2011		Achievement
Contribute 1% of operating profit² to charitable causes every year	Contributed 1.1%. For more information click here.		Achieved
Target by 2011	2010 - 2011	2009 – 2011	Achievement
Train 50,000 people through the Learning for Life programme worldwide, against a 2009 baseline	25,544 people trained. For more information click here.	50,999 people trained	Achieved

Our people

Target by 2011	This year’s performance 2010 - 2011	Cumulative performance 2007 – 2011	Achievement
Reduce our lost-time accident frequency rate³ by 50% against a 2007 baseline	Reduction of 24.8%. For more information click here.	Reduction of 77.4%	Achieved
Women in 30% of senior management positions	27% women in senior management. For more information click here.		Not achieved
50% or more of employees ‘super-engaged’, highest measure in values survey	39% said they were ‘super-engaged’ in 2011 Values Survey. For more information click here.		Not achieved

Governance and ethics

Target by 2011	This year’s performance 2010 - 2011	Achievement
All employees worldwide take part in the Compliance and Ethics Business Code of Conduct training	All employees completed training. For more information click here.	Achieved

Our suppliers

Target by 2011	This year’s performance 2010 - 2011	Achievement
Launch sustainable agriculture sourcing guidelines	Launched in August 2010. For more information click here.	Achieved
Develop an initiative on cream with the Baileys brand team, as the first of our priority materials	Launched a programme with main cream supplier in Ireland focused on promoting sustainable dairy farming. For more information click here.	Achieved
Ensure all 700 ‘potentially highest risk suppliers’ complete a self-assessment through SEDEX	519 suppliers completed. For more information click here.	Not achieved
Audit 50 highest risk suppliers and work with them to improve performance	64 suppliers were audited either by Diageo or through AIM-PROGRESS. While no significant issues surfaced, corrective actions relating to identified issues are being addressed. For more information click here.	Achieved
Ensure that 50% of electricity for supply sites is renewable	52% of electricity sourced is renewable or low-carbon. For more information click here.	Achieved
Engage 30 suppliers in projects to support sustainable packaging improvements	More than 30 engaged. For more information click here.	Achieved
Include key suppliers’ environmental performance in our sourcing and supplier management processes	We created a pilot scorecard, and engaged key suppliers, but have since decided to join the 2012 CDP Supply Chain Project. For more information click here.	Not achieved

1 Performance data only available against baseline year of 2009.
2 After exceptional items.
3 Number of accidents per 1,000 employees resulting in time lost from work greater than one day.

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